SERVICES

digital brand strategy

Speaking to your consumer with a holistic voice at every digital touchpoint is incredibly important for your brand. Having innovated and led digital at the top leading brands within the luxury industry, I know firsthand how important it is to both maintain a consistent brand vision whilst addressing each consumer appropriately per channel. I advise and create personalized holistic 360 digital strategies for brands who would like a cohesive action plan to grow their business. By partnering together to first understand the current business model and strategy, I then perform a digital audit across all digital platforms and then provide a report with specific opportunities to improve the business per channel for both the short & long-term. Focus include: SEO, UX/UI recommendations, AB testing, website taxonomy, email campaigns, social media, editorial content creation & management.

Leave me a message on the contact page and we can chat further. Past examples: digital team structures, staffing best practices, inter-departmental partnerships (i.e. marketing vs. creative responsibilities), digital channel strategies, how to customize digital content for global vs. regional initiatives, 360 digital launch strategies.

• 360 Digital Eco-System Creation

• Rebranding Strategies

• Special Collaborations

• Digital Channel Strategies

BRANDING & E-COMMERCE SITES

Finding ways to increase engagement & conversions on e-commerce websites via design changes is my specialty. I love learning about your business KPI’s and goals, diving into the research, pulling in relevant upcoming design trend behaviors, and creating an action plan to help drive the brand to success. I provide best-in-class UX/UI solutions that are intuitive, informative, and aligned with key business goals. I create ideal user workflows, site architecture layouts, wireframes, design solutions, and interactive prototypes turning concepts into reality cross-platforms.

• Website Usability (UX) Audits

• Website UX Redesign

• Lead UX/UI Design

• Product Management

• Website Launch

• Branding Websites (Squarespace)

DIGITAL MARKETING

Attracting the right target audience is essential to any company’s growth strategies so I help brands craft effective digital marketing strategies using both organic & paid medium’s across social, location-based services, emails, and partnerships. Feel free to contact me and I will message you soon.

• Social Media Campaign Strategy

• Location-Based Services

• APAC Consumer Marketing

• China Consumer Marketing